Empowering Rural Women Through Digital Marketing

On the occasion of Women’s Day, Prakrit NGO, in collaboration with Dr B Lal Institute of Biotechnology (BIBT Jaipur), organized a special digital marketing session for the women of Ramsarpalawala Village. This initiative for women aimed to equip them with essential digital marketing skills, helping them explore new opportunities in the online world.

The event was supported by experts who shared valuable insights on how digital marketing can transform lives, especially for rural women looking to start their own businesses or promote their local products.

Why Digital Marketing for Rural Women?

In today’s digital age, online platforms offer countless opportunities for entrepreneurship and business growth. However, many women in rural areas lack access to the right knowledge and tools. This session was designed to bridge that gap by providing hands-on training in:

• Social media marketing
• Online selling techniques
• Branding and promotion
• Basic digital literacy

By learning these skills, women in Ramsarpalawala Village can now explore self-employment opportunities, sell handmade crafts and agricultural products, and even provide services through digital platforms.

The Role of Dr B Lal Institute of Biotechnology

BIBT Jaipur, known as the best biotech college in India, played a key role in making this event successful. The members actively participated in the session, helping rural women understand the potential of digital platforms. They also highlighted how digital marketing can be utilized to promote biotech innovations, organic farming, and rural healthcare initiatives.

Dr. B Lal Institute of Biotechnology has always been at the forefront of skill development and education. By supporting this Women’s Day initiative, the institute once again proved its commitment to social welfare and women empowerment.

Prakrit NGO: Driving Social Change

Prakrit NGO has been working towards empowering rural communities, and this digital marketing session was another step in that direction. The organization believes that financial independence is a key aspect of women’s empowerment, and digital marketing can play a major role in achieving that.

Through workshops like these, Prakrit aims to:

• Educate rural women about new-age job opportunities
• Encourage them to start their businesses
• Provide continuous support and mentorship

The women who attended the session expressed their enthusiasm for implementing the learnings and exploring new career paths in the digital world.

A Step Towards a Digital Future

The Women’s Day event at Ramsarpalawala Village was a huge success. With the support of Dr B Lal Institute of Biotechnology and Prakrit NGO, rural women were introduced to a new world of opportunities through digital marketing.

This initiative for women proves that with the right guidance and resources, even those from remote areas can achieve financial independence and contribute to the digital economy. As the best biotech college in Rajasthan, BIBT Jaipur continues to support such noble causes and remains dedicated to empowering communities through education.

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